Consumer Engagements

CONSUMER ENGAGEMENTS

The route your business takes to engage with consumers is dependent on the product you’re launching, your target audience & your budget. Our focus is on the areas listed below;

 

EXPERIENTIAL EVENTS:

Ideal for your consumer to feel and touch and experience the intrinsic of the brand. Experiential events are ideal for product launches or celebrating of brand milestones. The benefit of these experiences include your brand experiencing how consumers engage and react to your offering, this can be a great way not only to get spread word of mouth about your launch or celebrate successes of your brand with your consumers but to have first hand interaction with your consumers.

 

 
  • CLOSED EVENTS
  • Road Shows
  • Parties
  • TOTALLY OUT OF THE BOX IDEAS

PROMOTIONS & ACTIVATIONS:

Though typically held at retail point of purchase LuOme consulting will strategically place your product in the hands of your consumer. This is dependent on your brand objective, either product trial or purchase alternatively both.

  • WET DEMOS & SAMPLING
  • Gift with purchase
  • Road Shows

TOWNSHIP ACTIVATIONS: ONE SIZE DOES NOT FIT ALL

This is probably one of the most challenging demographics for most brands to market to. Historically this market has been typically ignored by most brands, in the meantime developed its own marketing system. By the time most of brands realised its potential, it was too late to “command” formal trade tendencies based on boardroom marketing plans to this segment.

 

The common marketing dilemma; formal market plans will not automatically fit a township marketing plan. One township marketing plan will not fit all township demographics. LuOme consulting will help you explore how South African townships are the same yet very different. We will help you discover how township dwellers have evolved and how they would like to be spoken to by brands.

We understand the township culture and our activations consciously respect that. Our activations within this space include:

  • SPAZA STORES
  • SHEBEENS
  • SCHOOLS

LET'S CHAT ABOUT CONSUMER ENGAGEMENT

We would love to hear from you!

+2760 977 4393