Ideal for your consumer to feel and touch and experience the intrinsic of the brand. Experiential events are ideal for product launches or celebrating of brand milestones. The benefit of these experiences include your brand experiencing how consumers engage and react to your offering, this can be a great way not only to get spread word of mouth about your launch or celebrate successes of your brand with your consumers but to have first hand interaction with your consumers.
PROMOTIONS & ACTIVATIONS:
TOWNSHIP ACTIVATIONS: ONE SIZE DOES NOT FIT ALL
This is probably one of the most challenging demographics for most brands to market to. Historically this market has been typically ignored by most brands, in the meantime developed its own marketing system. By the time most of brands realised its potential, it was too late to “command” formal trade tendencies based on boardroom marketing plans to this segment.
The common marketing dilemma; formal market plans will not automatically fit a township marketing plan. One township marketing plan will not fit all township demographics. LuOme consulting will help you explore how South African townships are the same yet very different. We will help you discover how township dwellers have evolved and how they would like to be spoken to by brands.
We understand the township culture and our activations consciously respect that. Our activations within this space include:
LET'S CHAT ABOUT CONSUMER ENGAGEMENT
We would love to hear from you!
+2760 977 4393